L Lume Beauty
New ยท Soft Glow Edit

Your skin, only lit better.

Clean, buildable, feel-good makeup that works with your skin โ€” not over it. Vegan, cruelty-free and made to make getting ready the best part of your day.

Shop bestsellersWhy Lume?
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Cruelty-Free

Never tested on animals

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100% Vegan

Clean, kind formulas

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Free Samples

With every single order

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Happy Returns

Love it or send it back

Bestsellers

The ones selling out fast

Pick a shade, add to bag, and watch your cart โ€” and your free-gift bar โ€” fill up.

BestsellerSoft matte lipstick

Soft Matte Lip

Weightless, 12-hr wear

โ˜…โ˜…โ˜…โ˜…โ˜…4.9 (2.1k)
ยฃ19
Cloud blush compact

Cloud Blush

Buildable liquid flush

โ˜…โ˜…โ˜…โ˜…โ˜…4.8 (1.4k)
ยฃ22
20% offGlow serum drops

Lit-From-Within

Liquid glow drops

โ˜…โ˜…โ˜…โ˜…โ˜…5.0 (980)
ยฃ24ยฃ19
Feather mascara

Feather Mascara

Lengthening, no clumps

โ˜…โ˜…โ˜…โ˜…โ˜†4.7 (1.1k)
ยฃ17
NewDewy prep serum

Dewy Prep Serum

Hydrating makeup base

โ˜…โ˜…โ˜…โ˜…โ˜…4.9 (760)
ยฃ28
Glossy lip oil

Glossy Lip Oil

Sheer shine + care

โ˜…โ˜…โ˜…โ˜…โ˜…4.8 (1.9k)
ยฃ15
Our promise

Beauty that's kind โ€” all the way down

Great makeup shouldn't cost the earth or your conscience. Every Lume product is vegan, cruelty-free and packed with skin-loving ingredients โ€” because looking good should feel good too.

  • โœ“Dermatologist-tested and suitable for sensitive skin.
  • โœ“Recyclable packaging โ€” refill pods on our hero shades.
  • โœ“Shade-matched across 40+ inclusive tones.
Shop the range
Skincare bottles on marble
The reviews are in

Real people, real glow

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"The Soft Matte Lip is unreal โ€” it actually lasts through coffee AND lunch. I've bought every shade. Obsessed."

MK
Mia K.Verified buyer
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"Cloud Blush gives the prettiest natural flush. Fast shipping and the free samples are so cute."

DP
Dani P.Verified buyer
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"Finally makeup that doesn't irritate my sensitive skin. The whole range is beautiful and vegan. 10/10."

LS
Leah S.Verified buyer

Get 10% off your first order

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